Clay vs Outreach
Compare Clay and Outreach on features, pricing, and buyer fit using the same researched criteria.
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Clay and Outreach. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Choose Outreach when Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Value for money
Outreach is better for
- ✓ Ease of use
- ✓ Email outreach
- ✓ Integrations
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Choose Outreach if: Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
Outreach
Enterprise sales engagement / AI revenue platform — Amplify Essentials/Core/Plus/Pro packages; request pricing (seat + AI credits).
Best for
- • Mid-market/enterprise teams whose primary job is sales engagement sequencing + CRM sync
- • Revenue orgs adding AI agents, coaching, and forecast workflows on top of CRM
- • Buyers comparing SEP peers (vs Salesloft) — not contact-database peers
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
10
Criteria
6
Screenshots
5
Sources consulted
| Title | Product | Type |
|---|---|---|
| Clay — Official Site | Clay | official-product-page |
| Clay Pricing | Clay | official-pricing-page |
| Clay Product | Clay | official-product-page |
| Claygent | Clay | official-product-page |
| Clay Integrations | Clay | official-product-page |
| Clay Pricing | Clay | official-product-page |
| Outreach — Official Site | Outreach | official-product-page |
| Outreach Pricing | Outreach | official-pricing-page |
| Outreach Product | Outreach | official-product-page |
| Outreach Pricing | Outreach | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.