Capsule vs Insightly
Compare Capsule and Insightly on features, pricing, and buyer fit using the same researched criteria.
Capsule
Small-business CRM for contact management and straightforward sales pipelines.
Best for
- • Teams that want straightforward, accessible CRM packaging
- • Small teams that want a free plan or an accessible paid entry tier
- • SMB sales teams that want pipelines, contacts, and light automation
Starting from $18.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Capsule and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Capsule is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Reporting
- ✓ Administration
Insightly is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Customization
- ✓ Scalability
Tie
- • Integrations
Choose Capsule if: Teams that want straightforward, accessible CRM packaging
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for Capsule and Insightly.
Core CRM
| Feature | Capsule | Insightly | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | Capsule | Insightly | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email sequences | Moderate | Not evidenced | — |
| Workflow automation | Moderate | Strong | Insightly |
| Sales automation | Moderate | Strong | Insightly |
Reporting
| Feature | Capsule | Insightly | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
| Forecasting | Not evidenced | Moderate | — |
Platform
| Feature | Capsule | Insightly | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Insightly |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Strong | Moderate | Capsule |
Additional capabilities
| Feature | Capsule | Insightly | Winner |
|---|---|---|---|
| Data enrichment | Moderate | Not evidenced | — |
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