Campaign Monitor vs Klaviyo
Compare Campaign Monitor and Klaviyo on features, pricing, and buyer fit using the same researched criteria.
Campaign Monitor
Design-led email marketing by Marigold with contact-tier Lite, Essentials, Premier, and Enterprise.
Best for
- • Brand-conscious teams prioritizing email design/templates
- • Agencies needing client/subaccount tooling (higher plans)
- • Marketers wanting AI writer/booster and benchmarked campaign insights
Starting from $13.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Campaign Monitor and Klaviyo. Choose Campaign Monitor when Brand-conscious teams prioritizing email design/templates. Choose Klaviyo when Ecommerce brands needing email + SMS with catalog-aware flows. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Campaign Monitor is better for
- ✓ Templates
Klaviyo is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Analytics
- ✓ Integrations
Tie
- • Landing pages
Choose Campaign Monitor if: Brand-conscious teams prioritizing email design/templates
Choose Klaviyo if: Ecommerce brands needing email + SMS with catalog-aware flows
Klaviyo
Ecommerce email + SMS platform with Shopify-native flows, revenue attribution, and active-profile billing.
Best for
- • Ecommerce brands needing email + SMS with catalog-aware flows
- • Shopify-centric teams prioritizing revenue attribution
- • Growth-stage stores where lifecycle automation is the primary job
Starting from $20.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Campaign Monitor and Klaviyo. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Campaign Monitor researched starting price from $13/mo; Klaviyo researched starting price from $20/mo; a free plan is researched. Contact-based packaging can change the real TCO.
Campaign MonitorDependsKlaviyoDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for Campaign Monitor and Klaviyo should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
Campaign MonitorDependsKlaviyoDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for Campaign Monitor and Klaviyo. Confirm current send and automation caps before purchase.
Campaign MonitorDependsKlaviyoDepends - Klaviyo
Automation
Journey, drip, and workflow automation depth.
Klaviyo leads on automation (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Campaign Monitor6/10Klaviyo9/10 - Campaign Monitor
Templates
Email template quality and starting points.
Campaign Monitor leads on templates (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Campaign MonitorStrongerKlaviyoWeaker - Klaviyo
Segmentation
Audience, behavior, and list segmentation depth.
Klaviyo leads on segmentation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Campaign Monitor7/10Klaviyo9/10 - Tie
Landing pages
Native landing-page or form builders.
Campaign Monitor and Klaviyo have the same researched availability on landing pages (Campaign Monitor: limited; Klaviyo: limited).
Campaign MonitorTieKlaviyoTie - Klaviyo
Analytics
Campaign, conversation, or workforce reporting depth.
Klaviyo leads on analytics (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Campaign Monitor7/10Klaviyo9/10 - Klaviyo
Integrations
Important third-party integrations.
Klaviyo leads on integrations (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Campaign Monitor7/10Klaviyo9/10 - Klaviyo
AI features
Useful AI for the primary job — not marketing fluff.
Klaviyo leads on ai features (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Campaign Monitor6/10Klaviyo8/10
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