Brevo vs MailerLite
Compare Brevo and MailerLite on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • Teams with large contact databases but moderate send volume
- • Buyers wanting SMS/chat multi-channel options
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Brevo for send-based value and multi-channel breadth; choose MailerLite for highest ease-of-use and simple Comfort/Power subscriber packaging.
Brevo is better for
- ✓ Automation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Segmentation
- • Landing pages
Choose Brevo if: Teams with large contact databases but moderate send volume
Choose MailerLite if: Creators/SMBs wanting the simplest high-ease ESP path
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Best for
- • Creators/SMBs wanting the simplest high-ease ESP path
- • Buyers comparing Mailchimp for easier freemium email
Starting from $12.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Brevo and MailerLite. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
Brevo: Free forever + Starter from $9/mo (send-based). MailerLite: Free ≤250 subscribers; Comfort from $12/mo at 500 subscribers.
BrevoDependsMailerLiteDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Brevo Free stores up to 100k contacts. MailerLite Free ≤250 subscribers; paid scales by subscriber band.
BrevoDependsMailerLiteDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Brevo Free 300 emails/day; paid from 5k emails/mo. MailerLite Free 2,500 emails/30 days.
BrevoDependsMailerLiteDepends - Brevo
Automation
Journey, drip, and workflow automation depth.
Brevo leads on automation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo8/10MailerLite7/10 - Tie
Templates
Email template quality and starting points.
Brevo and MailerLite have the same researched availability on email templates (Brevo: supported; MailerLite: supported).
BrevoTieMailerLiteTie - Tie
Segmentation
Audience, behavior, and list segmentation depth.
Brevo and MailerLite are close on segmentation (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10MailerLite7/10 - Tie
Landing pages
Native landing-page or form builders.
Brevo and MailerLite have the same researched availability on landing pages (Brevo: supported; MailerLite: supported).
BrevoTieMailerLiteTie - Brevo
Analytics
Campaign, conversation, or workforce reporting depth.
Brevo leads on analytics (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10MailerLite6/10 - Tie
Integrations
Important third-party integrations.
Brevo and MailerLite have the same researched availability on forms (Brevo: supported; MailerLite: supported).
Brevo7/10MailerLite7/10 - Brevo
AI features
Useful AI for the primary job — not marketing fluff.
Brevo leads on ai-features (7/10 vs 6/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
Brevo7/10MailerLite6/10
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