Brevo vs MailerLite
Compare Brevo and MailerLite on features, pricing, and buyer fit using the same researched criteria.
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • Teams with large contact databases but moderate send volume
- • Buyers wanting SMS/chat multi-channel options
Starting from $9.00/user/mo
Free plan available
VS
Our verdict
Choose Brevo for send-based value and multi-channel breadth; choose MailerLite for highest ease-of-use and simple Comfort/Power subscriber packaging.
Brevo is better for
- ✓ Automation
- ✓ Analytics
- ✓ AI features
Tie
- • Templates
- • Segmentation
- • Landing pages
Choose Brevo if: Teams with large contact databases but moderate send volume
Choose MailerLite if: Creators/SMBs wanting the simplest high-ease ESP path
MailerLite
Simple email marketing for SMBs and creators with a free tier and approachable Comfort/Power subscriber plans.
Best for
- • Creators/SMBs wanting the simplest high-ease ESP path
- • Buyers comparing Mailchimp for easier freemium email
Starting from $12.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Brevo and MailerLite.
Campaigns
| Feature | Brevo | MailerLite | Winner |
|---|---|---|---|
| Email campaigns | Strong | Strong | Tie |
| Newsletter builder | Strong | Strong | Tie |
| Email templates | Strong | Strong | Tie |
| Drag-and-drop editor | Strong | Strong | Tie |
| Landing pages | Strong | Strong | Tie |
| Forms | Strong | Strong | Tie |
Automation & targeting
| Feature | Brevo | MailerLite | Winner |
|---|---|---|---|
| Automation workflows | Strong | Strong | Tie |
| Segmentation | Strong | Strong | Tie |
| Personalization | Strong | Strong | Tie |
| A/B testing | Strong | Strong | Tie |
| Transactional email | Strong | Moderate | Brevo |
Platform
| Feature | Brevo | MailerLite | Winner |
|---|---|---|---|
| Analytics | Strong | Strong | Tie |
| Deliverability tools | Strong | Strong | Tie |
| AI content generation | Strong | Moderate | Brevo |
Additional capabilities
| Feature | Brevo | MailerLite | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
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