SoftwareGlimpse

Bitrix24 vs Mailchimp

Compare Bitrix24 and Mailchimp on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20267 evidence sources19 screenshotsHow we compare
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Bitrix24 logo

Bitrix24

6.8/10

Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.

Best for

  • Bitrix24 fits many small-business CRM evaluations
  • Bitrix24 is evaluated here as a CRM/sales tool
  • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.

Starting from €0.00/user/mo

Free plan available

VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Bitrix24 and Mailchimp. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Bitrix24 is better for

  • Pipeline management
  • Sales automation
  • Customization
  • Scalability

Mailchimp is better for

  • Ease of use
  • Email capabilities
  • Reporting
  • Administration

Tie

  • Integrations

Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations

Choose Mailchimp if: Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists

See detailed comparison ↓
Mailchimp logo

Mailchimp

6.8/10

Email marketing with CRM features; freemium entry (secondary category: marketing).

Best for

  • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
  • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.

Starting from $13.00/user/mo

Free plan available

Pros & cons

A balanced look at where each product shines — and where it falls short.

Bitrix24 logo

Bitrix24

Strengths in green

Pros

  • Stronger on pipeline management
  • Stronger on sales automation
  • Stronger on customization
  • Stronger on scalability

Cons

  • Trails on ease of use
  • Trails on email capabilities
  • Trails on reporting

Best for

Bitrix24 fits many small-business CRM evaluations

Mailchimp logo

Mailchimp

Trade-offs in red

Pros

  • Stronger on ease of use
  • Stronger on email capabilities
  • Stronger on reporting
  • Stronger on administration

Cons

  • Trails on pipeline management
  • Trails on sales automation
  • Trails on customization

Best for

Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists

Choose if…

Choose Bitrix24 if

  • Bitrix24 fits many small-business CRM evaluations
  • Bitrix24 is evaluated here as a CRM/sales tool
  • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.

Choose Mailchimp if

  • Email marketing platform with CRM-oriented contact and audience tools; freemium entry for smaller lists
  • Marketing platform with CRM features for audience management, journeys, and email — strongest as marketing-led CRM, not full sales platform.

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Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.