Bitrix24 vs Keap
Compare Bitrix24 and Keap on features, pricing, and buyer fit using the same researched criteria.
Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Starting from €0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Bitrix24 and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Bitrix24 is better for
- ✓ Pipeline management
- ✓ Customization
- ✓ Scalability
- ✓ Value for money
Keap is better for
- ✓ Ease of use
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Integrations
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Bitrix24 and Keap. Numeric bars appear only when both products have approved scores.
- Keap
Ease of use
How quickly teams become productive.
Keap leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10Keap7/10 - Bitrix24
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Stronger coverage across pipeline management, deal management, custom pipelines. editorial scores are close (7/10 vs 7/10).
Bitrix247/10Keap7/10 - Keap
Sales automation
Automations that reduce repetitive sales work.
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Keap leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10Keap8/10 - Keap
Reporting
Reporting and forecasting quality.
Keap leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix246/10Keap7/10 - Bitrix24
Customization
Fields, workflows, and configurability.
Bitrix24 leads on customization (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix248/10Keap7/10 - Tie
Integrations
Important third-party integrations.
Bitrix24 and Keap are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix247/10Keap7/10 - Keap
Administration
Admin overhead and ongoing maintenance.
Keap leads on administration (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix24WeakerKeapStronger - Bitrix24
Scalability
Fit as team size and complexity grow.
Bitrix24 leads on scalability (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Bitrix248/10Keap6/10 - Bitrix24
Value for money
Capability relative to total cost of ownership.
Better for value for money
Bitrix248/10Keap6/10
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