AWeber vs HubSpot
Compare AWeber and HubSpot on features, pricing, and buyer fit using the same researched criteria.
AWeber
Creator- and SMB-focused email marketing with free forever, Lite/Plus tiers, and landing pages.
Best for
- • Creators and solopreneurs needing email + landing pages + basic funnels
- • Teams wanting a free forever starter with phone/chat support culture
- • Users who prefer subscriber-based plans with explicit monthly send multipliers
Starting from $15.00/user/mo
Free plan available
VS
Our verdict
No universal winner. Choose based on which criteria matter most for your team.
AWeber is better for
- ✓ Landing pages
HubSpot is better for
- ✓ Automation
- ✓ Templates
- ✓ Analytics
- ✓ Integrations
Choose AWeber if: Creators and solopreneurs needing email + landing pages + basic funnels
Choose HubSpot if: SMB and mid-market teams wanting free CRM now and room to expand into hubs later
HubSpot
CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.
Best for
- • SMB and mid-market teams wanting free CRM now and room to expand into hubs later
- • Organizations aligning marketing + sales + service on one customer platform
- • Teams that value Marketplace integrations and AI assistants (Breeze)
Starting from $15.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for AWeber and HubSpot. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
AWeber researched starting price from $15/mo; a free plan is researched; HubSpot researched starting price from $15/mo; a free plan is researched. Contact-based packaging can change the real TCO.
AWeberDependsHubSpotDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for AWeber and HubSpot should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
AWeberDependsHubSpotDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for AWeber and HubSpot. Confirm current send and automation caps before purchase.
AWeberDependsHubSpotDepends - HubSpot
Automation
Journey, drip, and workflow automation depth.
HubSpot leads on automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AWeberWeakerHubSpotStronger - HubSpot
Templates
Email template quality and starting points.
HubSpot leads on templates (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AWeberWeakerHubSpotStronger - Depends
Segmentation
Audience, behavior, and list segmentation depth.
AWeber vs HubSpot on segmentation is not a scored universal winner in current research — choose by job fit.
AWeberDependsHubSpotDepends - AWeber
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
AWeberStrongerHubSpotWeaker - HubSpot
Analytics
Campaign, conversation, or workforce reporting depth.
HubSpot leads on analytics (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AWeberWeakerHubSpotStronger - HubSpot
Integrations
Important third-party integrations.
HubSpot leads on integrations (6/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AWeber6/10HubSpot9/10 - Depends
AI features
Useful AI for the primary job — not marketing fluff.
AWeber vs HubSpot on ai features is not a scored universal winner in current research — choose by job fit.
AWeberDependsHubSpotDepends
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.