Attio vs Keap
Compare Attio and Keap on features, pricing, and buyer fit using the same researched criteria.
Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
Best for
- • Free tier for small startup teams
- • Startup/SMB GTM fit with Free/Plus
- • Attio is evaluated here as a CRM/sales tool
Starting from $0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Attio and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Attio is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Integrations
Choose Attio if: Free tier for small startup teams
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Attio and Keap. Numeric bars appear only when both products have approved scores.
- Attio
Ease of use
How quickly teams become productive.
Attio leads on ease of use (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio8/10Keap7/10 - Attio
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Attio leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio8/10Keap7/10 - Keap
Sales automation
Automations that reduce repetitive sales work.
Keap leads on sales automation (7/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio7/10Keap9/10 - Keap
Email capabilities
Native email workflows and tracking.
Keap leads on email capabilities (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio7/10Keap8/10 - Attio
Reporting
Reporting and forecasting quality.
Stronger coverage across reporting, forecasting. editorial scores are close (7/10 vs 7/10).
Attio7/10Keap7/10 - Attio
Customization
Fields, workflows, and configurability.
Attio leads on customization (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio9/10Keap7/10 - Tie
Integrations
Important third-party integrations.
Attio and Keap are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio7/10Keap7/10 - Attio
Administration
Admin overhead and ongoing maintenance.
Attio leads on administration (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AttioStrongerKeapWeaker - Attio
Scalability
Fit as team size and complexity grow.
Attio leads on scalability (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Attio8/10Keap6/10 - Attio
Value for money
Capability relative to total cost of ownership.
Better for value for money
Attio7/10Keap6/10
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