Attio vs Keap
Compare Attio and Keap on features, pricing, and buyer fit using the same researched criteria.
Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
Best for
- • Free tier for small startup teams
- • Startup/SMB GTM fit with Free/Plus
- • Attio is evaluated here as a CRM/sales tool
Starting from $0.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Attio and Keap. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Attio is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Reporting
- ✓ Customization
Keap is better for
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Integrations
Choose Attio if: Free tier for small startup teams
Choose Keap if: Core packaging and automation library target SMB operators
Keap
Best for
- • Core packaging and automation library target SMB operators
- • Email/SMS campaigns and automations are first-class
- • Built for small businesses that want CRM plus marketing automation, payments, and proven campaign automations in one platform.
Starting from $249.00/user/mo
No free plan
Attio vs Keap pricing
Researched list starting prices: Attio from $0/user/mo; Keap from $249/user/mo. Confirm live vendor pricing before buying.
Attio
From $0.00/user/mo
Keap
From $249.00/user/mo
Attio
Starting from $0.00/user/mo
Free trial available
- Free$0.00/user/mo
- max seats: 3
- PlusPopular$35.00/user/mo
- max seats: 10
- Pro$79.00/user/mo
- EnterpriseCustom
Keap
Starting from $249.00/user/mo
Free trial available
- Max IgnitePopular$249.00/mo
- included users: 2
- Max Grow$329.00/mo
- included users: 2
- Max Scale$499.00/mo
- included users: 2
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Attio · Pro
$0.00/mo
Keap · Max Ignite
$3,735.00/mo
+$3,735.00/mo — Keap costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
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