Apptivo vs SugarCRM
Compare Apptivo and SugarCRM on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and SugarCRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Ease of use
- ✓ Administration
SugarCRM is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose SugarCRM if: SugarCRM targets mid-market sales/CX needs

SugarCRM
Customer experience CRM (Sugar Sell) with Standard through Premier editions and Sugar Intelligence AI.
Best for
- • SugarCRM targets mid-market sales/CX needs
- • SugarCRM competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $59.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and SugarCRM. Numeric bars appear only when both products have approved scores.
- Apptivo
Ease of use
How quickly teams become productive.
Apptivo leads on ease of use (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10SugarCRM6/10 - SugarCRM
Pipeline management
Deal stages, visibility, and pipeline hygiene.
SugarCRM leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10SugarCRM8/10 - SugarCRM
Sales automation
Automations that reduce repetitive sales work.
SugarCRM leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10SugarCRM7/10 - SugarCRM
Email capabilities
Native email workflows and tracking.
SugarCRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10SugarCRM7/10 - SugarCRM
Reporting
Reporting and forecasting quality.
SugarCRM leads on reporting (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10SugarCRM7/10 - SugarCRM
Customization
Fields, workflows, and configurability.
SugarCRM leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10SugarCRM8/10 - SugarCRM
Integrations
Important third-party integrations.
SugarCRM leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10SugarCRM7/10 - Apptivo
Administration
Admin overhead and ongoing maintenance.
Apptivo leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoStrongerSugarCRMWeaker - SugarCRM
Scalability
Fit as team size and complexity grow.
SugarCRM leads on scalability (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10SugarCRM8/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs SugarCRM $59/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10SugarCRM8/10
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