Apptivo vs Nimble
Compare Apptivo and Nimble on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
Nimble is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Integrations
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Reporting
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Nimble if: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams

Nimble
Social/relationship CRM with Gmail and Outlook sync; Business plan from $24.90/user/mo annual.
Best for
- • Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- • Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams.
Starting from $24.90/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and Nimble. Numeric bars appear only when both products have approved scores.
- Nimble
Ease of use
How quickly teams become productive.
Nimble leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Nimble8/10 - Tie
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Apptivo and Nimble are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Nimble7/10 - Tie
Sales automation
Automations that reduce repetitive sales work.
Apptivo and Nimble are close on sales automation (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Nimble6/10 - Nimble
Email capabilities
Native email workflows and tracking.
Nimble leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Nimble8/10 - Tie
Reporting
Reporting and forecasting quality.
Apptivo and Nimble are close on reporting (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Nimble6/10 - Apptivo
Customization
Fields, workflows, and configurability.
Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Nimble6/10 - Nimble
Integrations
Important third-party integrations.
Nimble leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Nimble7/10 - Nimble
Administration
Admin overhead and ongoing maintenance.
Nimble leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoWeakerNimbleStronger - Tie
Scalability
Fit as team size and complexity grow.
Apptivo and Nimble are close on scalability (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Nimble6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs Nimble $24.9/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10Nimble7/10
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