Apptivo vs Nimble
Compare Apptivo and Nimble on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Nimble. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
Nimble is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Integrations
- ✓ Administration
Tie
- • Pipeline management
- • Sales automation
- • Reporting
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Nimble if: Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams

Nimble
Social/relationship CRM with Gmail and Outlook sync; Business plan from $24.90/user/mo annual.
Best for
- • Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- • Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams.
Starting from $24.90/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
Apptivo
Strengths in greenPros
- Stronger on customization
Cons
- Trails on ease of use
- Trails on email capabilities
- Trails on integrations
Best for
All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Nimble
Trade-offs in redPros
- Stronger on ease of use
- Stronger on email capabilities
- Stronger on integrations
- Stronger on administration
Cons
- Trails on customization
Best for
Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
Choose if…
Choose Apptivo if
- All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Choose Nimble if
- Social and relationship CRM with Gmail/Outlook sync, contact enrichment, and a single Business plan for teams
- Relationship CRM that unifies contacts, social signals, and email for sales and marketing teams.
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