SoftwareGlimpse

Apptivo vs HubSpot

Compare Apptivo and HubSpot on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 202610 evidence sources14 screenshotsHow we compare
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Apptivo logo

Apptivo

6.5/10

All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.

Best for

  • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
  • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.

Starting from $15.00/user/mo

No free plan

VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apptivo and HubSpot. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

Apptivo is better for

  • Ease of use
  • Administration

HubSpot is better for

  • Pipeline management
  • Sales automation
  • Email capabilities
  • Reporting

Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom

Choose HubSpot if: Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional

See detailed comparison ↓
HubSpot logo

HubSpot

7.8/10

CRM platform with free core CRM plus Sales, Marketing, Service, and Content Hubs for growing teams.

Best for

  • Free CRM + Starter Customer Platform seats fit early teams; hub complexity is optional
  • Professional/Enterprise hubs and suite breadth scale with multi-team GTM
  • SSO, custom objects, field-level permissions, and Enterprise hub seats are documented

Starting from $15.00/user/mo

Free plan available

Apptivo vs HubSpot pricing

Researched list starting prices: Apptivo from $15/user/mo; HubSpot from $15/user/mo. Confirm live vendor pricing before buying.

Apptivo logo

Apptivo

From $15.00/user/mo

HubSpot logo

HubSpot

From $15.00/user/mo

Apptivo logo

Apptivo

Starting from $15.00/user/mo

No free plan

Free trial available

  • LitePopular$15.00/user/mo
  • Premium$25.00/user/mo
  • Ultimate$40.00/user/mo
  • EnterpriseCustom
View full Apptivo pricing →
HubSpot logo

HubSpot

Starting from $15.00/user/mo

Free plan available

Free trial available

  • Free CRM$0.00/user/mo
  • Starter (Smart CRM / Customer Platform)Popular$15.00/user/mo
  • Professional (Smart CRM / Customer Platform)$50.00/user/mo
  • Enterprise (Smart CRM / Customer Platform)$75.00/user/mo
View full HubSpot pricing →

Estimate your team cost

Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.

Apptivo logo

Apptivo · Lite

$225.00/mo

HubSpot logo

HubSpot · Starter (Smart CRM / Customer Platform)

$225.00/mo

Similar estimated cost

Open cost calculator →

Verified monthly unit prices · Aug 16, 2026

Prices in USD

Shown per user / month from verified list pricing.

Plans can change

Confirm live vendor rates before purchasing.

Add-ons may apply

Calling, SMS, or usage fees can add cost.

Independence

Affiliate status never changes pricing outcomes.

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.