Apptivo vs Freshsales
Compare Apptivo and Freshsales on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Freshsales. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Freshsales is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Freshsales if: Growth plan pricing and AI-assisted CRM fit SMB sales

Freshsales
Freshworks sales CRM for lead management and pipeline workflows.
Best for
- • Growth plan pricing and AI-assisted CRM fit SMB sales
- • Pro/Enterprise add scoring, sequences, territories, forecasting, sandbox
- • Sales CRM with phone/email/chat engagement
Starting from $9.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and Freshsales. Numeric bars appear only when both products have approved scores.
- Freshsales
Ease of use
How quickly teams become productive.
Freshsales leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Freshsales8/10 - Freshsales
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Freshsales leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Freshsales8/10 - Freshsales
Sales automation
Automations that reduce repetitive sales work.
Freshsales leads on sales automation (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Freshsales8/10 - Freshsales
Email capabilities
Native email workflows and tracking.
Freshsales leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Freshsales7/10 - Freshsales
Reporting
Reporting and forecasting quality.
Freshsales leads on reporting (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Freshsales8/10 - Freshsales
Customization
Fields, workflows, and configurability.
Freshsales leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Freshsales8/10 - Freshsales
Integrations
Important third-party integrations.
Freshsales leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Freshsales7/10 - Freshsales
Administration
Admin overhead and ongoing maintenance.
Freshsales leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoWeakerFreshsalesStronger - Freshsales
Scalability
Fit as team size and complexity grow.
Freshsales leads on scalability (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Freshsales8/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs Freshsales $9/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10Freshsales9/10
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