Apptivo vs Dynamics 365
Compare Apptivo and Dynamics 365 on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Dynamics 365. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Ease of use
- ✓ Administration
Dynamics 365 is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Dynamics 365 if: Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform

Dynamics 365
Microsoft Dynamics 365 Sales CRM for pipeline management, forecasting, and Microsoft 365 / Copilot workflows.
Best for
- • Best fit for mid-market/enterprise teams already standardized on Microsoft 365, Teams, Outlook, and Power Platform
- • Strong when Microsoft ecosystem leverage and IT support are present
- • Agentic CRM that helps teams close deals faster using insights, sales automation, and collaboration tools.
Starting from $65.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
7
Criteria
10
Screenshots
14
Sources consulted
| Title | Product | Type |
|---|---|---|
| Apptivo Pricing | Apptivo | official-pricing-page |
| Apptivo | Apptivo | official-product-page |
| Apptivo Pricing (fixture snapshot) | Apptivo | fixture |
| Apptivo Product (fixture snapshot) | Apptivo | fixture |
| Dynamics 365 Sales | Microsoft Dynamics 365 | Dynamics 365 | official-product-page |
| Dynamics 365 Sales pricing | Dynamics 365 | official-pricing-page |
| Welcome to Dynamics 365 Sales | Microsoft Learn | Dynamics 365 | official-documentation |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.