Apptivo vs Copper
Compare Apptivo and Copper on features, pricing, and buyer fit using the same researched criteria.
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Copper. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Scalability
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Copper if: Copper fits many small-business CRM evaluations
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Apptivo and Copper. Numeric bars appear only when both products have approved scores.
- Copper
Ease of use
How quickly teams become productive.
Copper leads on ease of use (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Copper8/10 - Copper
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Copper leads on pipeline management (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Copper8/10 - Copper
Sales automation
Automations that reduce repetitive sales work.
Copper leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Copper7/10 - Copper
Email capabilities
Native email workflows and tracking.
Copper leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Copper8/10 - Copper
Reporting
Reporting and forecasting quality.
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
Apptivo6/10Copper6/10 - Apptivo
Customization
Fields, workflows, and configurability.
Apptivo leads on customization (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Copper6/10 - Copper
Integrations
Important third-party integrations.
Copper leads on integrations (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Copper8/10 - Copper
Administration
Admin overhead and ongoing maintenance.
Copper leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoWeakerCopperStronger - Tie
Scalability
Fit as team size and complexity grow.
Apptivo and Copper are close on scalability (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Copper6/10 - Depends
Value for money
Capability relative to total cost of ownership.
Apptivo researched starting price $15/user/mo vs Copper $23/user/mo. Better value depends on which features you need on that plan.
Apptivo8/10Copper7/10
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