Apptivo vs Copper
Compare Apptivo and Copper on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Copper. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Customization
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Tie
- • Scalability
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Copper if: Copper fits many small-business CRM evaluations

Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
6
Criteria
10
Screenshots
14
Sources consulted
| Title | Product | Type |
|---|---|---|
| Apptivo Pricing | Apptivo | official-pricing-page |
| Apptivo | Apptivo | official-product-page |
| Apptivo Pricing (fixture snapshot) | Apptivo | fixture |
| Apptivo Product (fixture snapshot) | Apptivo | fixture |
| Copper Pricing | Copper | official-pricing-page |
| Copper CRM | Copper | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.