Apptivo vs Bitrix24
Compare Apptivo and Bitrix24 on features, pricing, and buyer fit using the same researched criteria.

Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between Apptivo and Bitrix24. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
Bitrix24 is better for
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
- ✓ Integrations
Tie
- • Pipeline management
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Choose Bitrix24 if: Bitrix24 fits many small-business CRM evaluations

Bitrix24
Free-tier all-in-one CRM and collaboration suite with organization-based paid cloud plans.
Best for
- • Bitrix24 fits many small-business CRM evaluations
- • Bitrix24 is evaluated here as a CRM/sales tool
- • Bitrix24 is an all-in-one CRM and collaboration suite with a free tier and organization-based cloud pricing.
Starting from €0.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Apptivo and Bitrix24. Numeric bars appear only when both products have approved scores.
- Apptivo
Ease of use
How quickly teams become productive.
Apptivo leads on ease of use (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Bitrix246/10 - Tie
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Apptivo and Bitrix24 are close on pipeline management (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Bitrix247/10 - Bitrix24
Sales automation
Automations that reduce repetitive sales work.
Bitrix24 leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Bitrix247/10 - Apptivo
Email capabilities
Native email workflows and tracking.
Stronger coverage across email sync, email tracking, email sequences, call functionality. editorial scores are close (6/10 vs 6/10).
Apptivo6/10Bitrix246/10 - Bitrix24
Reporting
Reporting and forecasting quality.
Stronger coverage across reporting, forecasting. editorial scores are close (6/10 vs 6/10).
Apptivo6/10Bitrix246/10 - Bitrix24
Customization
Fields, workflows, and configurability.
Bitrix24 leads on customization (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo7/10Bitrix248/10 - Bitrix24
Integrations
Important third-party integrations.
Bitrix24 leads on integrations (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Bitrix247/10 - Apptivo
Administration
Admin overhead and ongoing maintenance.
Apptivo leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ApptivoStrongerBitrix24Weaker - Bitrix24
Scalability
Fit as team size and complexity grow.
Bitrix24 leads on scalability (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Apptivo6/10Bitrix248/10 - Bitrix24
Value for money
Capability relative to total cost of ownership.
Better for value for money
Apptivo8/10Bitrix248/10
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.