SoftwareGlimpse

Apollo.io vs Ocean.io

Compare Apollo.io and Ocean.io on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20267 evidence sources14 screenshotsHow we compare
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Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound and growth sales teams
  • • RevOps teams consolidating data + engagement
  • • Buyers who need prospecting more than classic CRM boards

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apollo.io and Ocean.io. Choose Apollo.io when Outbound and growth sales teams. Choose Ocean.io when GTM teams whose primary job is finding lookalike / similar companies to best customers. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Apollo.io is better for

  • ✓ Contact data
  • ✓ Email outreach
  • ✓ Integrations
  • ✓ Value for money

Ocean.io is better for

  • ✓ Prospecting

Tie

  • • Ease of use

Choose Apollo.io if: Outbound and growth sales teams

Choose Ocean.io if: GTM teams whose primary job is finding lookalike / similar companies to best customers

See detailed comparison ↓
Ocean.io logo

Ocean.io

6.4/10

Lookalike / similar-company prospecting with credit waterfall enrichment — from ~$0.063/credit, ~$47/mo yearly headline.

Best for

  • • GTM teams whose primary job is finding lookalike / similar companies to best customers
  • • Buyers comparing Ocean to Clay-style creative prospecting when lookalike matching is the bottleneck
  • • Teams willing to model credit minimums (~9k) and yearly packaging

Starting from $47.00/user/mo

No free plan

Visit Ocean.io
Read review

Comparison scorecard

Criterion-by-criterion results for Apollo.io and Ocean.io. Numeric bars appear only when both products have approved scores.

  • Ease of use

    How quickly teams become productive.

    Tie

    Apollo.io and Ocean.io are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Ocean.io7/10

  • Contact data

    Coverage and quality of contact data.

    Apollo.io

    Stronger contact data availability

    Apollo.ioStronger
    Ocean.ioWeaker

  • Prospecting

    Prospecting workflow strength.

    Ocean.io

    Stronger coverage across prospecting, lead scoring, data enrichment.

    Apollo.ioWeaker
    Ocean.ioStronger

  • Email outreach

    Outreach sequencing and deliverability tooling.

    Apollo.io

    Apollo.io leads on email outreach (8/10 vs 2/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    Ocean.ioWeaker

  • Integrations

    Important third-party integrations.

    Apollo.io

    Stronger crm sync availability

    Apollo.ioStronger
    Ocean.ioWeaker

  • Value for money

    Capability relative to total cost of ownership.

    Apollo.io

    Better for value for money

    Apollo.io7/10
    Ocean.io7/10

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.