Apollo.io vs Ocean.io
Compare Apollo.io and Ocean.io on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Ocean.io. Choose Apollo.io when Outbound and growth sales teams. Choose Ocean.io when GTM teams whose primary job is finding lookalike / similar companies to best customers. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Email outreach
- ✓ Integrations
- ✓ Value for money
Ocean.io is better for
- ✓ Prospecting
Tie
- • Ease of use
Choose Apollo.io if: Outbound and growth sales teams
Choose Ocean.io if: GTM teams whose primary job is finding lookalike / similar companies to best customers
Ocean.io
Lookalike / similar-company prospecting with credit waterfall enrichment — from ~$0.063/credit, ~$47/mo yearly headline.
Best for
- • GTM teams whose primary job is finding lookalike / similar companies to best customers
- • Buyers comparing Ocean to Clay-style creative prospecting when lookalike matching is the bottleneck
- • Teams willing to model credit minimums (~9k) and yearly packaging
Starting from $47.00/user/mo
No free plan
Evidence & transparency
Sources and research process behind this comparison.
Sources
7
Criteria
6
Screenshots
14
Sources consulted
| Title | Product | Type |
|---|---|---|
| Apollo.io Pricing | Apollo.io | official-pricing-page |
| Apollo.io | Apollo.io | official-product-page |
| Apollo Conversations | Apollo.io | official-product-page |
| Ocean.io — Official Site | Ocean.io | official-product-page |
| Ocean.io Pricing | Ocean.io | official-pricing-page |
| Ocean.io Product | Ocean.io | official-product-page |
| Ocean.io Pricing | Ocean.io | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.