Apollo.io vs Ocean.io
Compare Apollo.io and Ocean.io on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Ocean.io. Choose Apollo.io when Outbound and growth sales teams. Choose Ocean.io when GTM teams whose primary job is finding lookalike / similar companies to best customers. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Email outreach
- ✓ Integrations
- ✓ Value for money
Ocean.io is better for
- ✓ Prospecting
Tie
- • Ease of use
Choose Apollo.io if: Outbound and growth sales teams
Choose Ocean.io if: GTM teams whose primary job is finding lookalike / similar companies to best customers
Ocean.io
Lookalike / similar-company prospecting with credit waterfall enrichment — from ~$0.063/credit, ~$47/mo yearly headline.
Best for
- • GTM teams whose primary job is finding lookalike / similar companies to best customers
- • Buyers comparing Ocean to Clay-style creative prospecting when lookalike matching is the bottleneck
- • Teams willing to model credit minimums (~9k) and yearly packaging
Starting from $47.00/user/mo
No free plan
Apollo.io vs Ocean.io pricing
Apollo.io researched starting price from $49/mo; a free plan is researched. Ocean.io researched starting price from $47/mo. Affiliate economics excluded.
Apollo.io
From $49.00/user/mo
Ocean.io
From $47.00/user/mo
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
Ocean.io
Starting from $47.00/user/mo
Free trial available
- Credits (yearly minimum)Popular$47.00/user/mo
- CustomCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apollo.io
$735.00/mo
Ocean.io
$705.00/mo
+$30.00/mo — Apollo.io costs more
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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