SoftwareGlimpse

Apollo.io vs Gong

Compare Apollo.io and Gong on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 18, 20267 evidence sources10 screenshotsHow we compare
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Apollo.io logo

Apollo.io

6.9/10

Best for

  • • Outbound and growth sales teams
  • • RevOps teams consolidating data + engagement
  • • Buyers who need prospecting more than classic CRM boards

Starting from $49.00/user/mo

Free plan available

Visit Apollo.io
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VS

Our verdict

Our verdict

No universal winner

There is no universal winner between Apollo.io and Gong. Choose Apollo.io when Outbound and growth sales teams. Choose Gong when Revenue teams whose primary job is conversation intelligence and deal coaching. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.

Apollo.io is better for

  • ✓ Contact data
  • ✓ Prospecting
  • ✓ Email outreach
  • ✓ Value for money

Gong is better for

  • ✓ Integrations

Tie

  • • Ease of use

Choose Apollo.io if: Outbound and growth sales teams

Choose Gong if: Revenue teams whose primary job is conversation intelligence and deal coaching

See detailed comparison ↓
Gong logo

Gong

4.9/10

Conversation intelligence / revenue AI — per-user licenses + platform fee; custom proposal only (no public dollar list).

Best for

  • • Revenue teams whose primary job is conversation intelligence and deal coaching
  • • Orgs layering Gong beside CRM + SEP (Outreach/Salesloft)
  • • Buyers who need call/meeting insight — not contact discovery

No free plan

Visit Gong
Read review

Comparison scorecard

Criterion-by-criterion results for Apollo.io and Gong. Numeric bars appear only when both products have approved scores.

  • Ease of use

    How quickly teams become productive.

    Tie

    Apollo.io and Gong are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Gong7/10

  • Contact data

    Coverage and quality of contact data.

    Apollo.io

    Stronger contact data availability

    Apollo.ioStronger
    GongWeaker

  • Prospecting

    Prospecting workflow strength.

    Apollo.io

    Apollo.io leads on prospecting (8/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    GongWeaker

  • Email outreach

    Outreach sequencing and deliverability tooling.

    Apollo.io

    Apollo.io leads on email outreach (8/10 vs 3/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioStronger
    GongWeaker

  • Integrations

    Important third-party integrations.

    Gong

    Gong leads on integrations (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.ioWeaker
    GongStronger

  • Value for money

    Capability relative to total cost of ownership.

    Apollo.io

    Apollo.io leads on value for money (7/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    Apollo.io7/10
    Gong4/10

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Affiliate disclosure: some links may be affiliate links. We may earn a commission at no extra cost to you. Rankings and scores are never based on commission. Full disclosure

Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.