Apollo.io vs Gong
Compare Apollo.io and Gong on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Gong. Choose Apollo.io when Outbound and growth sales teams. Choose Gong when Revenue teams whose primary job is conversation intelligence and deal coaching. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Gong is better for
- ✓ Integrations
Tie
- • Ease of use
Choose Apollo.io if: Outbound and growth sales teams
Choose Gong if: Revenue teams whose primary job is conversation intelligence and deal coaching
Gong
Conversation intelligence / revenue AI — per-user licenses + platform fee; custom proposal only (no public dollar list).
Best for
- • Revenue teams whose primary job is conversation intelligence and deal coaching
- • Orgs layering Gong beside CRM + SEP (Outreach/Salesloft)
- • Buyers who need call/meeting insight — not contact discovery
No free plan
Apollo.io vs Gong pricing
Apollo.io researched starting price from $49/mo; a free plan is researched. Gong starting price was not verified in current research — confirm on the vendor pricing page. Affiliate economics excluded.
Apollo.io
From $49.00/user/mo
Gong
See plans
Apollo.io
Starting from $49.00/user/mo
Free trial available
- Free$0.00/user/mo
- Core free features including limited access to email/phone data per Free plan messaging.
- Basic$49.00/user/mo
- ProfessionalPopular$99.00/user/mo
- EnterpriseCustom
- Custom pricing; advanced security/governance/API access via sales.
Gong
Starting price not evidenced
No free trial evidenced
- Gong PlatformPopularCustom
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
Apollo.io
$735.00/mo
Verified monthly unit prices · Aug 13, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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