Apollo.io vs Gong
Compare Apollo.io and Gong on features, pricing, and buyer fit using the same researched criteria.
Apollo.io
Best for
- • Outbound and growth sales teams
- • RevOps teams consolidating data + engagement
- • Buyers who need prospecting more than classic CRM boards
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Apollo.io and Gong. Choose Apollo.io when Outbound and growth sales teams. Choose Gong when Revenue teams whose primary job is conversation intelligence and deal coaching. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Apollo.io is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Value for money
Gong is better for
- ✓ Integrations
Tie
- • Ease of use
Choose Apollo.io if: Outbound and growth sales teams
Choose Gong if: Revenue teams whose primary job is conversation intelligence and deal coaching
Gong
Conversation intelligence / revenue AI — per-user licenses + platform fee; custom proposal only (no public dollar list).
Best for
- • Revenue teams whose primary job is conversation intelligence and deal coaching
- • Orgs layering Gong beside CRM + SEP (Outreach/Salesloft)
- • Buyers who need call/meeting insight — not contact discovery
No free plan
Feature comparison
Grouped feature support from verified product research for Apollo.io and Gong.
Core CRM
| Feature | Apollo.io | Gong | Winner |
|---|---|---|---|
| Contact management | Strong | Moderate | Apollo.io |
| Lead management | Strong | Moderate | Apollo.io |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
Sales engagement
| Feature | Apollo.io | Gong | Winner |
|---|---|---|---|
| Email tracking | Strong | Not evidenced | — |
| Email sequences | Strong | Limited | Apollo.io |
| Call functionality | Strong | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Lead scoring | Not evidenced | Moderate | — |
Reporting
| Feature | Apollo.io | Gong | Winner |
|---|---|---|---|
| Reporting | Strong | Strong | Tie |
Platform
| Feature | Apollo.io | Gong | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Mobile app | Strong | Not evidenced | — |
| AI assistance | Strong | Strong | Tie |
Additional capabilities
| Feature | Apollo.io | Gong | Winner |
|---|---|---|---|
| Prospecting | Strong | Moderate | Apollo.io |
| Data enrichment | Strong | Moderate | Apollo.io |
| Contact data | Strong | Limited | Apollo.io |
| CRM sync | Strong | Strong | Tie |
| List building | Strong | Not evidenced | — |
| Data export | Strong | Not evidenced | — |
| Email outreach | Strong | Moderate | Apollo.io |
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