Affinity vs Insightly
Compare Affinity and Insightly on features, pricing, and buyer fit using the same researched criteria.
Affinity
Private capital relationship CRM; Essential from $2000/user/year through Advanced $2700, Enterprise custom.
Best for
- • CRM built for venture capital, private equity, and private capital relationship networks.
Starting from $166.67/user/mo
No free plan
VS
Our verdict
There is no universal winner between Affinity and Insightly. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Affinity is better for
- ✓ Pipeline management
- ✓ Email capabilities
- ✓ Reporting
Insightly is better for
- ✓ Sales automation
- ✓ Administration
Tie
- • Ease of use
- • Customization
- • Integrations
Choose Affinity if: CRM built for venture capital, private equity, and private capital relationship networks.
Choose Insightly if: Insightly fits many small-business CRM evaluations
Insightly
CRM plus project management for service-oriented SMBs, with automation and AI on higher plans.
Best for
- • Insightly fits many small-business CRM evaluations
- • Insightly is evaluated here as a CRM/sales tool
- • Insightly combines CRM and project management for service-oriented SMB teams.
Starting from $29.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for Affinity and Insightly. Numeric bars appear only when both products have approved scores.
- Tie
Ease of use
How quickly teams become productive.
Affinity and Insightly are close on ease of use (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity7/10Insightly7/10 - Affinity
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Affinity leads on pipeline management (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity8/10Insightly7/10 - Insightly
Sales automation
Automations that reduce repetitive sales work.
Insightly leads on sales automation (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity6/10Insightly7/10 - Affinity
Email capabilities
Native email workflows and tracking.
Affinity leads on email capabilities (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity7/10Insightly6/10 - Affinity
Reporting
Reporting and forecasting quality.
Affinity leads on reporting (7/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity7/10Insightly6/10 - Tie
Customization
Fields, workflows, and configurability.
Affinity and Insightly are close on customization (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity7/10Insightly7/10 - Tie
Integrations
Important third-party integrations.
Affinity and Insightly are close on integrations (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity7/10Insightly7/10 - Insightly
Administration
Admin overhead and ongoing maintenance.
Insightly leads on administration (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
AffinityWeakerInsightlyStronger - Tie
Scalability
Fit as team size and complexity grow.
Affinity and Insightly are close on scalability (7/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Affinity7/10Insightly7/10 - Depends
Value for money
Capability relative to total cost of ownership.
Affinity researched starting price $166.67/user/mo vs Insightly $29/user/mo. Better value depends on which features you need on that plan.
Affinity5/10Insightly8/10
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