Adapt.io vs Clay
Compare Adapt.io and Clay on features, pricing, and buyer fit using the same researched criteria.
Adapt.io
Regional B2B contact database with credit plans — Free; Starter $49/mo; Basic $99/mo; Custom contact sales; 7-day trial.
Best for
- • SMB/mid-market teams wanting a regional contact DB peer with published credit plans
- • Buyers who prefer credit (not seat) packaging and Chrome-led email finding
- • Teams exporting contacts into CRM or SEP tools rather than sequencing in-app
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Adapt.io and Clay. Choose Adapt.io when SMB/mid-market teams wanting a regional contact DB peer with published credit plans. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Adapt.io is better for
- ✓ Ease of use
- ✓ Value for money
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Integrations
Choose Adapt.io if: SMB/mid-market teams wanting a regional contact DB peer with published credit plans
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for Adapt.io and Clay. Numeric bars appear only when both products have approved scores.
- Adapt.io
Ease of use
How quickly teams become productive.
Adapt.io leads on ease of use (8/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Adapt.io8/10Clay6/10 - Clay
Contact data
Coverage and quality of contact data.
Clay leads on contact data (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Adapt.io7/10Clay8/10 - Clay
Prospecting
Prospecting workflow strength.
Clay leads on prospecting (7/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Adapt.io7/10Clay8/10 - Clay
Email outreach
Outreach sequencing and deliverability tooling.
Clay leads on email outreach (3/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
Adapt.io3/10Clay8/10 - Clay
Integrations
Important third-party integrations.
Stronger coverage across crm sync, integrations, data export.
Adapt.ioWeakerClayStronger - Adapt.io
Value for money
Capability relative to total cost of ownership.
Adapt.io has the lower researched starting floor ($49/mo vs $167/mo for Clay) while editorial value scores are close. Confirm renewals and seat math.
Adapt.io7/10Clay7/10
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.