Adapt.io vs Clay
Compare Adapt.io and Clay on features, pricing, and buyer fit using the same researched criteria.
Adapt.io
Regional B2B contact database with credit plans — Free; Starter $49/mo; Basic $99/mo; Custom contact sales; 7-day trial.
Best for
- • SMB/mid-market teams wanting a regional contact DB peer with published credit plans
- • Buyers who prefer credit (not seat) packaging and Chrome-led email finding
- • Teams exporting contacts into CRM or SEP tools rather than sequencing in-app
Starting from $49.00/user/mo
Free plan available
VS
Our verdict
There is no universal winner between Adapt.io and Clay. Choose Adapt.io when SMB/mid-market teams wanting a regional contact DB peer with published credit plans. Choose Clay when GTM engineers and RevOps teams building multi-provider enrichment waterfalls. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
Adapt.io is better for
- ✓ Ease of use
- ✓ Value for money
Clay is better for
- ✓ Contact data
- ✓ Prospecting
- ✓ Email outreach
- ✓ Integrations
Choose Adapt.io if: SMB/mid-market teams wanting a regional contact DB peer with published credit plans
Choose Clay if: GTM engineers and RevOps teams building multi-provider enrichment waterfalls
Clay
GTM data enrichment and workflow platform for multi-provider waterfall prospecting — Free + Launch from ~$167/mo headline, Growth, Enterprise.
Best for
- • GTM engineers and RevOps teams building multi-provider enrichment waterfalls
- • Growth teams that want Claygent-style AI research inside prospecting workflows
- • Buyers consolidating many data vendors into one orchestration layer
Starting from $167.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for Adapt.io and Clay.
Core CRM
| Feature | Adapt.io | Clay | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Moderate | Strong | Clay |
Sales engagement
| Feature | Adapt.io | Clay | Winner |
|---|---|---|---|
| Email sequences | Limited | Moderate | Clay |
| Lead scoring | Moderate | Moderate | Tie |
Reporting
| Feature | Adapt.io | Clay | Winner |
|---|---|---|---|
| Reporting | Moderate | Moderate | Tie |
Platform
| Feature | Adapt.io | Clay | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| AI assistance | Moderate | Strong | Clay |
Additional capabilities
| Feature | Adapt.io | Clay | Winner |
|---|---|---|---|
| Contact data | Strong | Strong | Tie |
| Prospecting | Strong | Strong | Tie |
| Data enrichment | Strong | Strong | Tie |
| Email outreach | Moderate | Strong | Clay |
| CRM sync | Strong | Strong | Tie |
| List building | Not evidenced | Strong | — |
| Data export | Not evidenced | Strong | — |
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