ActiveCampaign vs Omnisend
Compare ActiveCampaign and Omnisend on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Omnisend. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Omnisend when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ AI features
Omnisend is better for
- ✓ Landing pages
Tie
- • Templates
- • Analytics
- • Integrations
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Omnisend if: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
Best for
- • Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- • Shopify-centric stores needing pre-built ecommerce workflows
- • Teams comparing multichannel owned-channel stacks on contact pricing
Starting from $16.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ActiveCampaign and Omnisend. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
ActiveCampaign researched starting price from $15/mo; Omnisend researched starting price from $16/mo; a free plan is researched. Contact-based packaging can change the real TCO.
ActiveCampaignDependsOmnisendDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for ActiveCampaign and Omnisend should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
ActiveCampaignDependsOmnisendDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for ActiveCampaign and Omnisend. Confirm current send and automation caps before purchase.
ActiveCampaignDependsOmnisendDepends - ActiveCampaign
Automation
Journey, drip, and workflow automation depth.
ActiveCampaign leads on automation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign9/10Omnisend8/10 - Tie
Templates
Email template quality and starting points.
ActiveCampaign and Omnisend are close on templates (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaignTieOmnisendTie - ActiveCampaign
Segmentation
Audience, behavior, and list segmentation depth.
ActiveCampaign leads on segmentation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign9/10Omnisend8/10 - Omnisend
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
ActiveCampaignWeakerOmnisendStronger - Tie
Analytics
Campaign, conversation, or workforce reporting depth.
ActiveCampaign and Omnisend are close on analytics (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Omnisend8/10 - Tie
Integrations
Important third-party integrations.
ActiveCampaign and Omnisend are close on integrations (8/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Omnisend8/10 - ActiveCampaign
AI features
Useful AI for the primary job — not marketing fluff.
ActiveCampaign leads on ai features (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Omnisend7/10
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