ActiveCampaign vs Omnisend
Compare ActiveCampaign and Omnisend on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Omnisend. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Omnisend when Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ AI features
Omnisend is better for
- ✓ Landing pages
Tie
- • Templates
- • Analytics
- • Integrations
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Omnisend if: Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
Omnisend
Ecommerce multichannel email, SMS, and web push with Shopify-centric automation — a common Klaviyo alternative.
Best for
- • Ecommerce brands wanting email + SMS + push without Klaviyo-tier cost
- • Shopify-centric stores needing pre-built ecommerce workflows
- • Teams comparing multichannel owned-channel stacks on contact pricing
Starting from $16.00/user/mo
Free plan available
ActiveCampaign vs Omnisend pricing
ActiveCampaign researched starting price from $15/mo. Omnisend researched starting price from $16/mo; a free plan is researched. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Omnisend
From $16.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Omnisend
Starting from $16.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Forever free: 250 contacts / 500 emails/mo / 500 web push.
- max contacts: 250
- max email sends monthly: 500
- StandardPopular$16.00/mo
- From ~$16/mo at 500 contacts (research floor before intro discounts).
- included contacts entry: 500
- Pro$59.00/mo
- From ~$59/mo at ~2,500 contacts (research floor before intro discounts).
- included contacts entry: 2500
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Omnisend
$240.00/mo
+$15.00/mo — Omnisend costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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