ActiveCampaign vs GetResponse
Compare ActiveCampaign and GetResponse on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs needing deep automation + CRM on Plus+
- • Buyers OK without a free forever plan
Starting from $15.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose ActiveCampaign when marketing automation depth (and Plus+ CRM) is the job; choose GetResponse when forever-free entry and an all-in-one email + landing-page stack matter more.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Integrations
GetResponse is better for
- ✓ Templates
- ✓ Landing pages
- ✓ AI features
Tie
- • Analytics
Choose ActiveCampaign if: Marketing-led SMBs needing deep automation + CRM on Plus+
Choose GetResponse if: Teams wanting forever-free evaluation plus automation/LPs
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Best for
- • Teams wanting forever-free evaluation plus automation/LPs
- • SMBs consolidating email, funnels, and landing pages
Starting from $19.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ActiveCampaign and GetResponse. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
ActiveCampaign: no free plan; researched Starter ~$15/mo at ~1k contacts (annual) with 14-day trial. GetResponse: forever-free (≤500 contacts) plus Starter from $19/mo at ~1k contacts.
ActiveCampaignDependsGetResponseDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Both use contact/subscriber tiers. GetResponse Free caps at ≤500 contacts; ActiveCampaign scales by contact band from Starter upward.
ActiveCampaignDependsGetResponseDepends - Depends
Email send limits
Monthly send caps and overage behavior.
GetResponse: unlimited monthly sends on paid plans (research). ActiveCampaign: confirm live send rules per plan — do not invent caps.
ActiveCampaignDependsGetResponseDepends - ActiveCampaign
Automation
Journey, drip, and workflow automation depth.
ActiveCampaign leads on automation (9/10 vs 8/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign9/10GetResponse8/10 - GetResponse
Templates
Email template quality and starting points.
Stronger coverage across email templates.
ActiveCampaignWeakerGetResponseStronger - ActiveCampaign
Segmentation
Audience, behavior, and list segmentation depth.
ActiveCampaign leads on segmentation (8/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign9/10GetResponse7/10 - GetResponse
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
ActiveCampaignWeakerGetResponseStronger - Tie
Analytics
Campaign, conversation, or workforce reporting depth.
ActiveCampaign and GetResponse are close on analytics (7/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign8/10GetResponse7/10 - ActiveCampaign
Integrations
Important third-party integrations.
Stronger coverage across integrations, forms, email sync.
ActiveCampaign8/10GetResponse7/10 - GetResponse
AI features
Useful AI for the primary job — not marketing fluff.
GetResponse leads on ai-features (6/10 vs 7/10) from SoftwareGlimpse research-grounded editorial judgments — not hands-on lab testing. ActiveCampaign/Mailchimp scores may map from crm-editorial evidence where EM re-scores are pending.
ActiveCampaign8/10GetResponse7/10
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