ActiveCampaign vs GetResponse
Compare ActiveCampaign and GetResponse on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs needing deep automation + CRM on Plus+
- • Buyers OK without a free forever plan
Starting from $15.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose ActiveCampaign when marketing automation depth (and Plus+ CRM) is the job; choose GetResponse when forever-free entry and an all-in-one email + landing-page stack matter more.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Integrations
GetResponse is better for
- ✓ Templates
- ✓ Landing pages
- ✓ AI features
Tie
- • Analytics
Choose ActiveCampaign if: Marketing-led SMBs needing deep automation + CRM on Plus+
Choose GetResponse if: Teams wanting forever-free evaluation plus automation/LPs
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Best for
- • Teams wanting forever-free evaluation plus automation/LPs
- • SMBs consolidating email, funnels, and landing pages
Starting from $19.00/user/mo
Free plan available
Feature comparison
Grouped feature support from verified product research for ActiveCampaign and GetResponse.
Campaigns
| Feature | ActiveCampaign | GetResponse | Winner |
|---|---|---|---|
| Email campaigns | Not evidenced | Strong | — |
| Newsletter builder | Not evidenced | Strong | — |
| Email templates | Not evidenced | Strong | — |
| Drag-and-drop editor | Not evidenced | Strong | — |
| Landing pages | Not evidenced | Strong | — |
| Forms | Not evidenced | Strong | — |
Automation & targeting
| Feature | ActiveCampaign | GetResponse | Winner |
|---|---|---|---|
| Automation workflows | Not evidenced | Strong | — |
| Segmentation | Not evidenced | Strong | — |
| Personalization | Not evidenced | Strong | — |
| A/B testing | Not evidenced | Strong | — |
| Transactional email | Not evidenced | Moderate | — |
Platform
| Feature | ActiveCampaign | GetResponse | Winner |
|---|---|---|---|
| Analytics | Not evidenced | Strong | — |
| Deliverability tools | Not evidenced | Strong | — |
| AI content generation | Not evidenced | Strong | — |
| AI assistance | Strong | Not evidenced | — |
Additional capabilities
| Feature | ActiveCampaign | GetResponse | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Not evidenced | — |
| Pipeline management | Moderate | Not evidenced | — |
| Deal management | Moderate | Not evidenced | — |
| Email sync | Strong | Not evidenced | — |
| Workflow automation | Strong | Not evidenced | — |
| Sales automation | Strong | Not evidenced | — |
| Reporting | Strong | Not evidenced | — |
| Forecasting | Moderate | Not evidenced | — |
| Custom fields | Strong | Not evidenced | — |
| Custom pipelines | Strong | Not evidenced | — |
| Mobile app | Strong | Not evidenced | — |
| Integrations | Strong | Not evidenced | — |
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