ActiveCampaign vs GetResponse
Compare ActiveCampaign and GetResponse on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs needing deep automation + CRM on Plus+
- • Buyers OK without a free forever plan
Starting from $15.00/user/mo
No free plan
VS
Our verdict
No universal winner. Choose ActiveCampaign when marketing automation depth (and Plus+ CRM) is the job; choose GetResponse when forever-free entry and an all-in-one email + landing-page stack matter more.
ActiveCampaign is better for
- ✓ Automation
- ✓ Segmentation
- ✓ Integrations
GetResponse is better for
- ✓ Templates
- ✓ Landing pages
- ✓ AI features
Tie
- • Analytics
Choose ActiveCampaign if: Marketing-led SMBs needing deep automation + CRM on Plus+
Choose GetResponse if: Teams wanting forever-free evaluation plus automation/LPs
GetResponse
AI email, automation, landing pages & funnels with a forever-free tier and paid contact-based plans.
Best for
- • Teams wanting forever-free evaluation plus automation/LPs
- • SMBs consolidating email, funnels, and landing pages
Starting from $19.00/user/mo
Free plan available
Evidence & transparency
Sources and research process behind this comparison.
Sources
6
Criteria
10
Screenshots
21
Sources consulted
| Title | Product | Type |
|---|---|---|
| ActiveCampaign Pricing | ActiveCampaign | official-pricing-page |
| ActiveCampaign | ActiveCampaign | official-product-page |
| ActiveCampaign CRM | ActiveCampaign | official-product-page |
| GetResponse — Official Site | GetResponse | official-product-page |
| GetResponse Pricing | GetResponse | official-pricing-page |
| GetResponse Free Plan | GetResponse | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
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