ActiveCampaign vs Constant Contact
Compare ActiveCampaign and Constant Contact on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Constant Contact. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Constant Contact when Local SMBs and nonprofits needing brand-familiar email marketing. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Constant Contact is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Constant Contact if: Local SMBs and nonprofits needing brand-familiar email marketing
Constant Contact
SMB and local-business email marketing with event tools and brand recognition across North America.
Best for
- • Local SMBs and nonprofits needing brand-familiar email marketing
- • Teams running events alongside email campaigns
- • Buyers who value phone/support culture and NA brand recognition
Starting from $12.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ActiveCampaign and Constant Contact. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
ActiveCampaign researched starting price from $15/mo; Constant Contact researched starting price from $12/mo. Contact-based packaging can change the real TCO.
ActiveCampaignDependsConstant ContactDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for ActiveCampaign and Constant Contact should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
ActiveCampaignDependsConstant ContactDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for ActiveCampaign and Constant Contact. Confirm current send and automation caps before purchase.
ActiveCampaignDependsConstant ContactDepends - ActiveCampaign
Automation
Journey, drip, and workflow automation depth.
ActiveCampaign leads on automation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign9/10Constant Contact7/10 - ActiveCampaign
Templates
Email template quality and starting points.
ActiveCampaign leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaignStrongerConstant ContactWeaker - ActiveCampaign
Segmentation
Audience, behavior, and list segmentation depth.
ActiveCampaign leads on segmentation (9/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign9/10Constant Contact6/10 - Constant Contact
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
ActiveCampaignWeakerConstant ContactStronger - ActiveCampaign
Analytics
Campaign, conversation, or workforce reporting depth.
ActiveCampaign leads on analytics (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Constant Contact7/10 - ActiveCampaign
Integrations
Important third-party integrations.
ActiveCampaign leads on integrations (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Constant Contact7/10 - ActiveCampaign
AI features
Useful AI for the primary job — not marketing fluff.
ActiveCampaign leads on ai features (8/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Constant Contact5/10
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