ActiveCampaign vs Brevo
Compare ActiveCampaign and Brevo on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Brevo. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Brevo is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
Comparison scorecard
Criterion-by-criterion results for ActiveCampaign and Brevo. Numeric bars appear only when both products have approved scores.
- Depends
Starting pricing
Published floor price and what that floor actually includes.
ActiveCampaign researched starting price from $15/mo; Brevo researched starting price from $9/mo; a free plan is researched. Contact-based packaging can change the real TCO.
ActiveCampaignDependsBrevoDepends - Depends
Contact / subscriber limits
How contact or subscriber caps affect plan cost.
Contact and profile limits for ActiveCampaign and Brevo should be confirmed on live vendor pricing — current research records plan models, not a universal cheaper winner.
ActiveCampaignDependsBrevoDepends - Depends
Email send limits
Monthly send caps and overage behavior.
Email send limits depend on plan rungs for ActiveCampaign and Brevo. Confirm current send and automation caps before purchase.
ActiveCampaignDependsBrevoDepends - ActiveCampaign
Automation
Journey, drip, and workflow automation depth.
ActiveCampaign leads on automation (9/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign9/10Brevo8/10 - ActiveCampaign
Templates
Email template quality and starting points.
ActiveCampaign leads on templates (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaignStrongerBrevoWeaker - ActiveCampaign
Segmentation
Audience, behavior, and list segmentation depth.
ActiveCampaign leads on segmentation (9/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign9/10Brevo7/10 - Brevo
Landing pages
Native landing-page or form builders.
Stronger coverage across landing pages.
ActiveCampaignWeakerBrevoStronger - ActiveCampaign
Analytics
Campaign, conversation, or workforce reporting depth.
ActiveCampaign leads on analytics (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Brevo7/10 - ActiveCampaign
Integrations
Important third-party integrations.
ActiveCampaign leads on integrations (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Brevo7/10 - ActiveCampaign
AI features
Useful AI for the primary job — not marketing fluff.
ActiveCampaign leads on ai features (8/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ActiveCampaign8/10Brevo7/10
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