ActiveCampaign vs Brevo
Compare ActiveCampaign and Brevo on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Brevo. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Brevo is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
Pros & cons
A balanced look at where each product shines — and where it falls short.
ActiveCampaign
Strengths in greenPros
- Stronger on automation
- Stronger on templates
- Stronger on segmentation
- Stronger on analytics
Cons
- Trails on landing pages
Best for
Marketing-led SMBs that need automation as the primary email job
Brevo
Trade-offs in redPros
- Stronger on landing pages
Cons
- Trails on automation
- Trails on templates
- Trails on segmentation
Best for
SMBs wanting send-based email pricing with a generous free plan
Choose if…
Choose ActiveCampaign if
- Marketing-led SMBs that need automation as the primary email job
- Email-first GTM teams comparing HubSpot or Keap on journeys
- Buyers comfortable with contact-tier packaging who want CRM on Plus+
Choose Brevo if
- SMBs wanting send-based email pricing with a generous free plan
- EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- Teams with large contact databases but moderate monthly send volume
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