ActiveCampaign vs Brevo
Compare ActiveCampaign and Brevo on features, pricing, and buyer fit using the same researched criteria.
ActiveCampaign
Email marketing automation ESP with multi-step journeys; CRM pipelines strongest on Plus+; contact-based pricing.
Best for
- • Marketing-led SMBs that need automation as the primary email job
- • Email-first GTM teams comparing HubSpot or Keap on journeys
- • Buyers comfortable with contact-tier packaging who want CRM on Plus+
Starting from $15.00/user/mo
No free plan
VS
Our verdict
There is no universal winner between ActiveCampaign and Brevo. Choose ActiveCampaign when Marketing-led SMBs that need automation as the primary email job. Choose Brevo when SMBs wanting send-based email pricing with a generous free plan. Criterion scores come from approved SoftwareGlimpse editorial assessments and first-party research — not hands-on lab testing.
ActiveCampaign is better for
- ✓ Automation
- ✓ Templates
- ✓ Segmentation
- ✓ Analytics
Brevo is better for
- ✓ Landing pages
Choose ActiveCampaign if: Marketing-led SMBs that need automation as the primary email job
Choose Brevo if: SMBs wanting send-based email pricing with a generous free plan
Brevo
Multi-channel email marketing with send-based pricing, a generous free plan, and CRM-lite tools — formerly Sendinblue.
Best for
- • SMBs wanting send-based email pricing with a generous free plan
- • EU/SMB buyers comparing multi-channel email + SMS/chat stacks
- • Teams with large contact databases but moderate monthly send volume
Starting from $9.00/user/mo
Free plan available
ActiveCampaign vs Brevo pricing
ActiveCampaign researched starting price from $15/mo. Brevo researched starting price from $9/mo; a free plan is researched. Affiliate economics excluded.
ActiveCampaign
From $15.00/user/mo
Brevo
From $9.00/user/mo
ActiveCampaign
Starting from $15.00/user/mo
Free trial available
- Starter$15.00/mo
- PlusPopular$49.00/mo
- Professional$79.00/mo
- Enterprise$145.00/mo
Brevo
Starting from $9.00/user/mo
No free trial evidenced
- Free$0.00/user/mo
- Forever free: 300 emails/day; up to 100,000 contacts stored (research).
- max email sends daily: 300
- max contacts stored: 100000
- Starter$9.00/mo
- From $9/mo monthly (~$8 annual) — email-volume billing from 5,000 emails/mo; not contact-based.
- included emails monthly entry: 5000
- StandardPopular$18.00/mo
- From $18/mo — automation, A/B testing, landing pages (research). Confirm live volume bands.
- included emails monthly entry: 5000
- Professional$499.00/mo
- From $499/mo Professional tier (research). Confirm included volume and features live.
- EnterpriseCustom
- Enterprise custom quote.
Estimate your team cost
Monthly estimate from verified per-seat list pricing. Confirm on the vendor site before purchasing.
ActiveCampaign
$225.00/mo
Brevo
$135.00/mo
+$90.00/mo — ActiveCampaign costs more
Verified monthly unit prices · Aug 14, 2026
Prices in USD
Shown per user / month from verified list pricing.
Plans can change
Confirm live vendor rates before purchasing.
Add-ons may apply
Calling, SMS, or usage fees can add cost.
Independence
Affiliate status never changes pricing outcomes.
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