ACT! vs Pipeline CRM
Compare ACT! and Pipeline CRM on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pipeline CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Pipeline CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pipeline CRM if: Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
Pipeline CRM
Sales pipeline CRM (Pipeline Pro/PipelineDeals); Start from $25/user/mo annual through Grow $49.
Best for
- • Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
- • Straightforward sales CRM centered on pipeline visibility, deal tracking, and sales team execution.
Starting from $25.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Pipeline CRM. Numeric bars appear only when both products have approved scores.
- Pipeline CRM
Ease of use
How quickly teams become productive.
Pipeline CRM leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pipeline CRM8/10 - Pipeline CRM
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Pipeline CRM leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pipeline CRM8/10 - Pipeline CRM
Sales automation
Automations that reduce repetitive sales work.
Pipeline CRM leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pipeline CRM7/10 - Pipeline CRM
Email capabilities
Native email workflows and tracking.
Pipeline CRM leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pipeline CRM7/10 - Pipeline CRM
Reporting
Reporting and forecasting quality.
Pipeline CRM leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pipeline CRM7/10 - Pipeline CRM
Customization
Fields, workflows, and configurability.
Stronger custom pipelines availability
ACT!6/10Pipeline CRM6/10 - Pipeline CRM
Integrations
Important third-party integrations.
Pipeline CRM leads on integrations (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pipeline CRM6/10 - Pipeline CRM
Administration
Admin overhead and ongoing maintenance.
Pipeline CRM leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerPipeline CRMStronger - Pipeline CRM
Scalability
Fit as team size and complexity grow.
Pipeline CRM leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pipeline CRM6/10 - Pipeline CRM
Value for money
Capability relative to total cost of ownership.
Pipeline CRM leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pipeline CRM7/10
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