ACT! vs Pipeline CRM
Compare ACT! and Pipeline CRM on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pipeline CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Pipeline CRM is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pipeline CRM if: Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
Pipeline CRM
Sales pipeline CRM (Pipeline Pro/PipelineDeals); Start from $25/user/mo annual through Grow $49.
Best for
- • Sales-focused Pipeline CRM with Start, Develop, and Grow per-user plans (formerly PipelineDeals / Pipeline Pro)
- • Straightforward sales CRM centered on pipeline visibility, deal tracking, and sales team execution.
Starting from $25.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Pipeline CRM.
Core CRM
| Feature | ACT! | Pipeline CRM | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Pipeline CRM | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Strong | Tie |
| Workflow automation | Moderate | Strong | Pipeline CRM |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | ACT! | Pipeline CRM | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Pipeline CRM |
Platform
| Feature | ACT! | Pipeline CRM | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Pipeline CRM |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Moderate | — |
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