ACT! vs Pega CRM
Compare ACT! and Pega CRM on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pega CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
- ✓ Value for money
Pega CRM is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pega CRM if: Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.

Pega CRM
Pega enterprise CRM; custom quote only.
Best for
- • Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Pega CRM. Numeric bars appear only when both products have approved scores.
- ACT!
Ease of use
How quickly teams become productive.
ACT! leads on ease of use (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pega CRM5/10 - Pega CRM
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Pega CRM leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pega CRM7/10 - Pega CRM
Sales automation
Automations that reduce repetitive sales work.
Pega CRM leads on sales automation (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pega CRM8/10 - ACT!
Email capabilities
Native email workflows and tracking.
Stronger email tracking availability
ACT!6/10Pega CRM6/10 - Pega CRM
Reporting
Reporting and forecasting quality.
Pega CRM leads on reporting (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pega CRM8/10 - Pega CRM
Customization
Fields, workflows, and configurability.
Pega CRM leads on customization (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pega CRM8/10 - Pega CRM
Integrations
Important third-party integrations.
Pega CRM leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pega CRM7/10 - ACT!
Administration
Admin overhead and ongoing maintenance.
ACT! leads on administration (6/10 vs 4/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!StrongerPega CRMWeaker - Pega CRM
Scalability
Fit as team size and complexity grow.
Pega CRM leads on scalability (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Pega CRM9/10 - ACT!
Value for money
Capability relative to total cost of ownership.
ACT! leads on value for money (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Pega CRM5/10
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