ACT! vs Pega CRM
Compare ACT! and Pega CRM on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Pega CRM. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Ease of use
- ✓ Email capabilities
- ✓ Administration
- ✓ Value for money
Pega CRM is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
- ✓ Customization
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Pega CRM if: Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
Pega CRM
Pega enterprise CRM; custom quote only.
Best for
- • Enterprise CRM and decisioning platform for complex customer engagement, case management, and AI-driven workflows.
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Pega CRM.
Core CRM
| Feature | ACT! | Pega CRM | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Pega CRM | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Moderate | ACT! |
| Workflow automation | Moderate | Strong | Pega CRM |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | ACT! | Pega CRM | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Pega CRM |
Platform
| Feature | ACT! | Pega CRM | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Pega CRM |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
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