SoftwareGlimpse

ACT! vs Salesforce Account Engagement

Compare ACT! and Salesforce Account Engagement on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20268 evidence sources4 screenshotsHow we compare
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ACT! logo

ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

  • • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
  • • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.

No free plan

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Our verdict

Our verdict

No universal winner

There is no universal winner between ACT! and Salesforce Account Engagement. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

ACT! is better for

  • ✓ Pipeline management
  • ✓ Administration

Salesforce Account Engagement is better for

  • ✓ Sales automation
  • ✓ Email capabilities
  • ✓ Reporting
  • ✓ Customization

Tie

  • • Ease of use
  • • Value for money

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Salesforce Account Engagement if: B2B marketing automation natively aligned to Salesforce Sales Cloud — Account Engagement (formerly Pardot) for enterprise nurture and sales handoff.

See detailed comparison ↓
Salesforce Account Engagement logo

Salesforce Account Engagement

6.7/10

Salesforce Account Engagement (Pardot) B2B marketing automation — Salesforce-native nurture and lead management via custom quote; CRM-primary with marketing secondary for landscape context.

Best for

  • • B2B marketing automation natively aligned to Salesforce Sales Cloud — Account Engagement (formerly Pardot) for enterprise nurture and sales handoff.

No free plan

Visit Salesforce Account Engagement
Read review

Comparison scorecard

Criterion-by-criterion results for ACT! and Salesforce Account Engagement. Numeric bars appear only when both products have approved scores.

  • Ease of use

    How quickly teams become productive.

    Tie

    ACT! and Salesforce Account Engagement are close on ease of use (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!6/10
    Salesforce Account Engagement6/10

  • Pipeline management

    Deal stages, visibility, and pipeline hygiene.

    ACT!

    ACT! leads on pipeline management (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!6/10
    Salesforce Account Engagement5/10

  • Sales automation

    Automations that reduce repetitive sales work.

    Salesforce Account Engagement

    Salesforce Account Engagement leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!5/10
    Salesforce Account Engagement6/10

  • Email capabilities

    Native email workflows and tracking.

    Salesforce Account Engagement

    Salesforce Account Engagement leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!6/10
    Salesforce Account Engagement8/10

  • Reporting

    Reporting and forecasting quality.

    Salesforce Account Engagement

    Salesforce Account Engagement leads on reporting (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!5/10
    Salesforce Account Engagement7/10

  • Customization

    Fields, workflows, and configurability.

    Salesforce Account Engagement

    Salesforce Account Engagement leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!6/10
    Salesforce Account Engagement7/10

  • Integrations

    Important third-party integrations.

    Salesforce Account Engagement

    Salesforce Account Engagement leads on integrations (5/10 vs 9/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!5/10
    Salesforce Account Engagement9/10

  • Administration

    Admin overhead and ongoing maintenance.

    ACT!

    ACT! leads on administration (6/10 vs 5/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!Stronger
    Salesforce Account EngagementWeaker

  • Scalability

    Fit as team size and complexity grow.

    Salesforce Account Engagement

    Salesforce Account Engagement leads on scalability (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!5/10
    Salesforce Account Engagement8/10

  • Value for money

    Capability relative to total cost of ownership.

    Tie

    ACT! and Salesforce Account Engagement are close on value for money (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.

    ACT!6/10
    Salesforce Account Engagement6/10

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Methodology disclosure: scores and recommendations follow SoftwareGlimpse evaluation criteria (version 1.0.0). Affiliate relationships do not determine rankings.

How we recommend: product claims are tied to recorded research where available.

AI-assisted disclosure: drafts may be AI-assisted from approved facts and assessments. Humans approve publishable editorial judgments. AI does not invent live prices or claim hands-on testing.