ACT! vs Salesforce Account Engagement
Compare ACT! and Salesforce Account Engagement on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Salesforce Account Engagement. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Pipeline management
- ✓ Administration
Salesforce Account Engagement is better for
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
- ✓ Customization
Tie
- • Ease of use
- • Value for money
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Salesforce Account Engagement if: B2B marketing automation natively aligned to Salesforce Sales Cloud — Account Engagement (formerly Pardot) for enterprise nurture and sales handoff.
Salesforce Account Engagement
Salesforce Account Engagement (Pardot) B2B marketing automation — Salesforce-native nurture and lead management via custom quote; CRM-primary with marketing secondary for landscape context.
Best for
- • B2B marketing automation natively aligned to Salesforce Sales Cloud — Account Engagement (formerly Pardot) for enterprise nurture and sales handoff.
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Salesforce Account Engagement.
Core CRM
| Feature | ACT! | Salesforce Account Engagement | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Moderate | ACT! |
| Deal management | Strong | Moderate | ACT! |
Sales engagement
| Feature | ACT! | Salesforce Account Engagement | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Strong | Tie |
| Workflow automation | Moderate | Strong | Salesforce Account Engagement |
| Sales automation | Strong | Moderate | ACT! |
Reporting
| Feature | ACT! | Salesforce Account Engagement | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Salesforce Account Engagement |
Platform
| Feature | ACT! | Salesforce Account Engagement | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Salesforce Account Engagement |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
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