ACT! vs Salesforce Account Engagement

Compare ACT! and Salesforce Account Engagement on features, pricing, and buyer fit using the same researched criteria.

Independently recommendedLast updated Aug 20, 20268 evidence sources4 screenshotsHow we compare

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ACT!

5.6/10

ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).

Best for

• ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
• Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.

No free plan

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Our verdict

No universal winner

There is no universal winner between ACT! and Salesforce Account Engagement. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.

ACT! is better for

✓ Pipeline management
✓ Administration

Salesforce Account Engagement is better for

✓ Sales automation
✓ Email capabilities
✓ Reporting
✓ Customization

Tie

• Ease of use
• Value for money

Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales

Choose Salesforce Account Engagement if: B2B marketing automation natively aligned to Salesforce Sales Cloud — Account Engagement (formerly Pardot) for enterprise nurture and sales handoff.

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Salesforce Account Engagement

6.7/10

Salesforce Account Engagement (Pardot) B2B marketing automation — Salesforce-native nurture and lead management via custom quote; CRM-primary with marketing secondary for landscape context.

Best for

• B2B marketing automation natively aligned to Salesforce Sales Cloud — Account Engagement (formerly Pardot) for enterprise nurture and sales handoff.

No free plan

Visit Salesforce Account Engagement

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