ACT! vs Nutshell
Compare ACT! and Nutshell on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Nutshell. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Nutshell is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Nutshell if: Nutshell fits many small-business CRM evaluations
Nutshell
Small-business CRM with pipelines, marketing add-ons, and AI assistance on a clear per-user ladder.
Best for
- • Nutshell fits many small-business CRM evaluations
- • Nutshell is evaluated here as a CRM/sales tool
- • Nutshell is an SMB CRM focused on pipelines, email/marketing add-ons, and approachable AI assistance.
Starting from $13.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Nutshell. Numeric bars appear only when both products have approved scores.
- Nutshell
Ease of use
How quickly teams become productive.
Nutshell leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Nutshell8/10 - Nutshell
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Nutshell leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Nutshell7/10 - Nutshell
Sales automation
Automations that reduce repetitive sales work.
Nutshell leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Nutshell7/10 - Nutshell
Email capabilities
Native email workflows and tracking.
Nutshell leads on email capabilities (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Nutshell7/10 - Nutshell
Reporting
Reporting and forecasting quality.
Nutshell leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Nutshell6/10 - Nutshell
Customization
Fields, workflows, and configurability.
Stronger custom pipelines availability
ACT!6/10Nutshell6/10 - Nutshell
Integrations
Important third-party integrations.
Nutshell leads on integrations (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Nutshell7/10 - Nutshell
Administration
Admin overhead and ongoing maintenance.
Nutshell leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerNutshellStronger - Nutshell
Scalability
Fit as team size and complexity grow.
Nutshell leads on scalability (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Nutshell7/10 - Nutshell
Value for money
Capability relative to total cost of ownership.
Nutshell leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Nutshell8/10
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