ACT! vs Creatio
Compare ACT! and Creatio on features, pricing, and buyer fit using the same researched criteria.

ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Creatio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Administration
Creatio is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Ease of use
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Creatio if: Creatio targets mid-market sales/CX needs

Creatio
No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.
Best for
- • Creatio targets mid-market sales/CX needs
- • Creatio competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $40.00/user/mo
No free plan
Pros & cons
A balanced look at where each product shines — and where it falls short.
ACT!
Strengths in greenPros
- Stronger on administration
Cons
- Trails on pipeline management
- Trails on sales automation
- Trails on email capabilities
Best for
ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Creatio
Trade-offs in redPros
- Stronger on pipeline management
- Stronger on sales automation
- Stronger on email capabilities
- Stronger on reporting
Cons
- Trails on administration
Best for
Creatio targets mid-market sales/CX needs
Choose if…
Choose ACT! if
- ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
Choose Creatio if
- Creatio targets mid-market sales/CX needs
- Creatio competes in enterprise/mid-market CRM evaluations
- Sales/CX CRM focus
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