ACT! vs Creatio
Compare ACT! and Creatio on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Creatio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
ACT! is better for
- ✓ Administration
Creatio is better for
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
- ✓ Reporting
Tie
- • Ease of use
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Creatio if: Creatio targets mid-market sales/CX needs
Creatio
No-code CRM and workflow platform with Growth/Enterprise per-user plans and Unlimited organization pricing.
Best for
- • Creatio targets mid-market sales/CX needs
- • Creatio competes in enterprise/mid-market CRM evaluations
- • Sales/CX CRM focus
Starting from $40.00/user/mo
No free plan
Feature comparison
Grouped feature support from verified product research for ACT! and Creatio.
Core CRM
| Feature | ACT! | Creatio | Winner |
|---|---|---|---|
| Contact management | Strong | Strong | Tie |
| Lead management | Strong | Strong | Tie |
| Pipeline management | Strong | Strong | Tie |
| Deal management | Strong | Strong | Tie |
Sales engagement
| Feature | ACT! | Creatio | Winner |
|---|---|---|---|
| Email sync | Strong | Strong | Tie |
| Email tracking | Strong | Not evidenced | — |
| Workflow automation | Moderate | Strong | Creatio |
| Sales automation | Strong | Strong | Tie |
Reporting
| Feature | ACT! | Creatio | Winner |
|---|---|---|---|
| Reporting | Moderate | Strong | Creatio |
| Forecasting | Not evidenced | Strong | — |
Platform
| Feature | ACT! | Creatio | Winner |
|---|---|---|---|
| Integrations | Strong | Strong | Tie |
| Custom fields | Strong | Strong | Tie |
| Custom pipelines | Moderate | Strong | Creatio |
| Mobile app | Strong | Strong | Tie |
| AI assistance | Not evidenced | Strong | — |
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