ACT! vs Copper
Compare ACT! and Copper on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Copper. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Copper is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Copper if: Copper fits many small-business CRM evaluations
Copper
Google Workspace-native CRM for pipeline and relationship management inside Gmail and Google apps.
Best for
- • Copper fits many small-business CRM evaluations
- • Copper is evaluated here as a CRM/sales tool
- • Copper is a Google Workspace-native CRM built for pipeline and relationship management inside Gmail and Google apps.
Starting from $23.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Copper. Numeric bars appear only when both products have approved scores.
- Copper
Ease of use
How quickly teams become productive.
Copper leads on ease of use (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Copper8/10 - Copper
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Copper leads on pipeline management (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Copper8/10 - Copper
Sales automation
Automations that reduce repetitive sales work.
Copper leads on sales automation (5/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Copper7/10 - Copper
Email capabilities
Native email workflows and tracking.
Copper leads on email capabilities (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Copper8/10 - Copper
Reporting
Reporting and forecasting quality.
Copper leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Copper6/10 - Copper
Customization
Fields, workflows, and configurability.
Stronger custom pipelines availability
ACT!6/10Copper6/10 - Copper
Integrations
Important third-party integrations.
Copper leads on integrations (5/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Copper8/10 - Copper
Administration
Admin overhead and ongoing maintenance.
Copper leads on administration (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!WeakerCopperStronger - Copper
Scalability
Fit as team size and complexity grow.
Copper leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Copper6/10 - Copper
Value for money
Capability relative to total cost of ownership.
Copper leads on value for money (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Copper7/10
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