ACT! vs Attio
Compare ACT! and Attio on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Attio. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Attio is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Attio if: Free tier for small startup teams
Attio
Modern, flexible CRM for startups and GTM teams with a data-model-first workspace and AI assistance.
Best for
- • Free tier for small startup teams
- • Startup/SMB GTM fit with Free/Plus
- • Attio is evaluated here as a CRM/sales tool
Starting from $0.00/user/mo
Free plan available
Evidence & transparency
Sources and research process behind this comparison.
Sources
6
Criteria
10
Screenshots
14
Sources consulted
| Title | Product | Type |
|---|---|---|
| ACT! Pricing | ACT! | official-pricing-page |
| ACT! | ACT! | official-product-page |
| ACT! Pricing (fixture snapshot) | ACT! | fixture |
| ACT! Product (fixture snapshot) | ACT! | fixture |
| Attio Pricing | Attio | official-pricing-page |
| Attio | Attio | official-product-page |
Methodology steps
- 1Collect first-party product and pricing evidence
- 2Map both products to the same category criteria
- 3Record criterion outcomes with confidence and sources
- 4Publish only when editorial gates allow indexing
Methodology version 1.0.0.
Affiliate relationships never change comparison outcomes. We evaluate both products on the same criteria and allow ties when evidence does not support a universal winner.
Read full methodology →Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.