ACT! vs Apptivo
Compare ACT! and Apptivo on features, pricing, and buyer fit using the same researched criteria.
ACT!
ACT! by Swiftpage SMB CRM; contact sales for current packaging (no invented list prices).
Best for
- • ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
- • Classic SMB CRM for managing contacts, activities, and sales follow-ups — especially familiar to established small businesses.
No free plan
VS
Our verdict
There is no universal winner between ACT! and Apptivo. Choose based on pipeline depth, automation, email and calling, reporting, and pricing trade-offs.
Apptivo is better for
- ✓ Ease of use
- ✓ Pipeline management
- ✓ Sales automation
- ✓ Reporting
Tie
- • Email capabilities
Choose ACT! if: ACT! by Swiftpage — long-standing SMB CRM for contacts, calendars, and sales follow-up; pricing primarily contact-sales
Choose Apptivo if: All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
Apptivo
All-in-one suite CRM; Lite from $15/user/mo annual through Ultimate $40, Enterprise custom.
Best for
- • All-in-one business suite CRM with Lite, Premium, and Ultimate per-user plans plus Enterprise custom
- • Affordable all-in-one CRM and business apps suite for SMBs that want more than sales pipeline alone.
Starting from $15.00/user/mo
No free plan
Comparison scorecard
Criterion-by-criterion results for ACT! and Apptivo. Numeric bars appear only when both products have approved scores.
- Apptivo
Ease of use
How quickly teams become productive.
Apptivo leads on ease of use (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Apptivo7/10 - Apptivo
Pipeline management
Deal stages, visibility, and pipeline hygiene.
Apptivo leads on pipeline management (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Apptivo7/10 - Apptivo
Sales automation
Automations that reduce repetitive sales work.
Apptivo leads on sales automation (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Apptivo6/10 - Tie
Email capabilities
Native email workflows and tracking.
ACT! and Apptivo are close on email capabilities (6/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Apptivo6/10 - Apptivo
Reporting
Reporting and forecasting quality.
Apptivo leads on reporting (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Apptivo6/10 - Apptivo
Customization
Fields, workflows, and configurability.
Apptivo leads on customization (6/10 vs 7/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Apptivo7/10 - Apptivo
Integrations
Important third-party integrations.
Apptivo leads on integrations (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Apptivo6/10 - Apptivo
Administration
Admin overhead and ongoing maintenance.
Stronger custom pipelines availability
ACT!WeakerApptivoStronger - Apptivo
Scalability
Fit as team size and complexity grow.
Apptivo leads on scalability (5/10 vs 6/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!5/10Apptivo6/10 - Apptivo
Value for money
Capability relative to total cost of ownership.
Apptivo leads on value for money (6/10 vs 8/10) from approved SoftwareGlimpse editorial assessments — not hands-on lab testing.
ACT!6/10Apptivo8/10
Some visit links may be affiliate links — we may earn a commission at no extra cost to you. Comparison outcomes are never based on commission.